Grow Your Craft Business by Setting Goals

At this moment, you should have your business up and running. Everything is hopefully going smoothly and you’re making sales. But you may notice that things may start to feel a little monotonous, or maybe your customer base is dwindling and your sales aren’t what you expected. The best thing you can do at this point is to start setting business goals for to help ensure that you are headed in the right direction so that your business grows and thrives. 

When people hear the word goal, they sometimes shrug it off. It either sounds like too much work or they have no idea where to start. What most people don’t realize though is that goals are powerful. Whether they are big or small, achieving goals helps your business grow. Goals will help you get to where you want to go and tell you how and when you’ll get there. 

Setting Business Goals

Once it’s time for you to start setting business goals, you’re going to want to differentiate between long term and short term ones. Long term goals are thought of in terms of years, whereas short term ones can be months or weeks. There are many different areas to consider when creating both long term and short term goals and those include but aren’t limited to goals related to customer service, goals of building up social media followers, profit goals and growth goals that involve the expansion of your business. 

If you’re familiar with goal setting you’ve probably heard of the term SMART goals. It’s an acronym that stands for specific, measurable, attainable, relevant and time specific. These steps will help you to achieve your goals. Once you’ve created a list of goals, figure out which one you want to tackle first and only work on that one goal so that you stay focused on it. 

To break SMART goals down a little more you need to clearly define your goal, set a time frame when you will achieve it, ensure you can control the outcomes, make sure that it is reasonable to complete by the time frame you have set with the resources that you have, and figure out what you will accomplish when the goal is achieved. 

Stay Organized

Goals need to be achievable but don’t overwhelm yourself with too many at once. They should help keep you motivated so that you can grown your business in whatever way you desire. After you have a handful of goals and have picked at least one to focus on right now, you’ll need a way to stay focused and organized in order to start achieving them. 

Growing a business requires a lot of attention to the details. Create a checklist or write down your goals in a notebook and look at them every day to keep them on your mind. Having a specific place where you store your business goals allows you to come back and change them if you need to later. Goals don’t have to be set in stone, but they should be as attainable as possible. If you’re looking for some help to get started, keep scrolling down for a FREE SMART goal worksheet.

Goal Examples

Are you having a hard time coming up with goals for your craft business? Below I’ve bulleted a list of goals to help get you started. Feel free to write these down and adapt them to your business. 

• Monetary goals to make so much money in a week or month
• Increase your social media followers to a certain number in a year
• Make a sale in all 50 states or every major city in your country
• Sell a certain number of products a month
• Create a new product for a specific holiday 
• Improve your work life by setting up office hours you stick with
• Buy new business equipment when you reach a certain sales number

These are just a handful of goals to help you get started. When you start thinking about all the areas of your business, you’ll realize that there are a lot of goals you can create. Brainstorm on a sheet of paper, and pick which goals you want to focus on first. Make the goals as clear and specific as possible. If you need help with more examples, check out this post on Entrepreneur.com called 50 Easy Business and Personal Goals Everyone Should Be Doing This Year.

It’s time to start coming up with goals for your business! Use the free worksheet below to get started. 

SMART Goals Worksheet

This is a PDF and JPEG download to help you set SMART goals. This goes along with the blog post How to Set Business Goals for Your Crafting Business

✧ This is a DIGITAL PRODUCT only, nothing physical will be mailed to you.
This is a PDF digital download for printing on an at home printer or for use on your tablet, with a stylus or digital pen, with an app such as Goodnotes and Noteshelf.

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